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David Byrne Journal
Stop making sense David Byrne. Seriously, you make too much sense to us - it's scary. When are you coming by to hang out? -
Creative Commons
If you want to know about IP law - this is the place. CC is defining the cutting edge of music licensing. -
Lefsetz Letter
In his own words - "First in music analysis" -
Wired Listening Post
One of our favorite places to stay on top of what's happening in the music industry. -
Create Digital Music
Fairly relevant to Indaba :) -
Underrated Magazine
Our favorite NYC music-scene blog from our favorite CMJer. -
StereoGum.com
Super-hip music blog. A must for anyone serious about the NYC scene. -
The Daily Swarm
ll the news that fit to print ... about music, that is. -
Idolator
Gawker Media's music blog. Perfect if you like a little snark with your music news. -
That's What Matt Said
Shameless promotion, we know, but this is Matt's (Indaba Co-Founder) non-Indaba blog and he wants people to read it.
Friday July 18, 2008 at 06:00 PM |
Punk(ish) singer Avril Lavigne is about to get a whole bunch richer. The Canadian pop-rocker has wracked about $2 million in YouTube revenue from plays on her videos. Her video for "Girlfriend" currently holds the number 2 spot on YouTube's most viewed list with a staggering 92,585,577 views. That's almost 1/3 of the US population (although I get a sense that many a 14 year-old boy may have watched more than once). Either way, according to PaidContent.org , this entitles Lavigne to around $2 million in shared revenue.
Avril Lavigne is set to score a big pay day thanks to YouTube revenue. Her Nettwerk Management CEO Terry McBride told MusicTank’s Face To Face With The Millennials in London today: ”There’s about a $2 million cheque waiting for her for all her YouTube plays .” The YouTube video for Lavigne’s Girlfriend track is nearing a mammoth million views after a coordinated fan campaign . Next up, Nettwerk is targeting the Far-East: “We will start a Mandarin website (for Lavigne) with Mandarin ads and we will make a ****load of money , because 40 percent of her intellectual property value comes from Asia.”
Course language aside, it sounds like McBride certainly knows the online distribution game. Or maybe it's just that people enjoy watching music videos. A quick glimpse at YouTube's most viewed listing shows a majority of the clips on there are music videos . It's nice to know that YouTube, briefly thought to be a revenue drain for musicians, is now showing itself capable of generating significant cash flow. When God shuts one window (CDs) He open another (The Internet).
And now, for old time's sake, here is the video that made a rich girl even richer.




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